Blogger Fashion
I'm not a blogger. I only signed up to post a comment in Guze's page. But now that I have one, I'll use it.
What are it's implications?
In a world where all space is advertising space and up for sale, having a space of expression is not only desirable but absolutely necessary. Whether it's a sticker on a bus stop, a song on a cd, or a book in a library reclaiming space for our personal and creative expression is a must. It's a struggle we all need to undertake if we want to be more than just workers and consumers. It's a way to counter the messages that are fed to us every day. Why is everybody trying to sell me everything? Why do they want my money, when they have enough to hijack space?
I don't ask to see billboards on my way to Valletta and neither do I expect to enter a jar of coffee when boarding a bus. The dual nature of the messages imparted through these ads may not be as obvious and visible as their thirst for sales. All ads promote a different product but all of them promote the same idea. Excessive consumption is reinforced with every sexy looking women on a car and with every celebrity endorsement of sweatshop made trainers. A lack of counter ideas to challenge and question the culture of consumption render it an indisputable reality. A reality which feels immovable and absolute. A reality which becomes normal, part of life and a template for 'the way things are'. Nothing is more sad than the feeling of powerlessness that the system trickles down on us. This feeling of powerlessness is a prerequisite for an co-operative consumer and an unquestioning citizen. Who said that things cannot change? And why should we believe it?
Of course, the writing needs to be read, the music needs to be heard and the message needs to come across. No blog can get an audience to compare with the audience of ads. But an audience comes after creating a space for expression.
Reclaim some space today. Get an audience tomorrow.
What are it's implications?
In a world where all space is advertising space and up for sale, having a space of expression is not only desirable but absolutely necessary. Whether it's a sticker on a bus stop, a song on a cd, or a book in a library reclaiming space for our personal and creative expression is a must. It's a struggle we all need to undertake if we want to be more than just workers and consumers. It's a way to counter the messages that are fed to us every day. Why is everybody trying to sell me everything? Why do they want my money, when they have enough to hijack space?
I don't ask to see billboards on my way to Valletta and neither do I expect to enter a jar of coffee when boarding a bus. The dual nature of the messages imparted through these ads may not be as obvious and visible as their thirst for sales. All ads promote a different product but all of them promote the same idea. Excessive consumption is reinforced with every sexy looking women on a car and with every celebrity endorsement of sweatshop made trainers. A lack of counter ideas to challenge and question the culture of consumption render it an indisputable reality. A reality which feels immovable and absolute. A reality which becomes normal, part of life and a template for 'the way things are'. Nothing is more sad than the feeling of powerlessness that the system trickles down on us. This feeling of powerlessness is a prerequisite for an co-operative consumer and an unquestioning citizen. Who said that things cannot change? And why should we believe it?
Of course, the writing needs to be read, the music needs to be heard and the message needs to come across. No blog can get an audience to compare with the audience of ads. But an audience comes after creating a space for expression.
Reclaim some space today. Get an audience tomorrow.
posted by Peklectrick at 12:09 AM
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